Parce Rum

Shaping a brand’s story

We helped Parce Rum clarify who they are, what they want to be and how to tell that story to consumers and trade with equal impact. The result was a focused brand strategy and a new creative motto that drives everything they do.


Collaborators:

Miguel Garcia Castillo - Brand Strategy

Yumi Minamikurosawa - Design

Javier Osorio - Creative